School of Master Jewellers

In 2016 the School of Master Jewellers opened. Cassandra Reed the Founder and Principal Lecturer has a wealth of experience and is passionate about “feeding” the UK’s jewellery trade with excellent and highly skilled new craftspeople.

The School of Master Jewellers will be exhibiting some of their excellent work and showcasing their talent at the Big Peg on the 26th October between 10am – 3.30pm.

We caught up with Cassandra to learn more about her business and why she chose the Big Peg and the Jewellery Quarter as the perfect base for her business.


Tell us more about your business?

The School of Master Jewellers are a provider of high quality of training, of traditional goldsmithing skills, age old techniques that have been passed down through generations, I am passionate about giving students the skills needed to work, contribute and have a long career in the jewellery industry.

What has been your most satisfying moment in business?

Over the years I have made many amazing pieces of jewellery but none of those have ever felt as satisfying as seeing my own students produce beautiful work and seeing them succeed in business and find their place in the jewellery trade.

If you had one piece of advice to someone just starting out, what would it be?

Get professional training! Don’t set up a business before you are ready, learning to make jewellery is the easy bit, learning to design, develop, utilize designs, weights, costs, knowing what is your job and when to use another person’s skill sets such as engravers, setters etc, also being in a workshop with other jewellers is invaluable for feedback and advice.

Do you have any predictions on industry trends?

Yellow gold is back. Simple, smart, clever design will always win.

Why did you choose the Big Peg for your business?

I chose The Big Peg for the location of our school after realising that unfortunately many workshops in the JQ were uninhabitable! The Big Peg ticked many boxes as a great base for a school with centrality of the JQ, security, concierge front desk, room to expand, and the sky lounge is perfect for students to relax and take a break.

What do you like about being based in the Jewellery Quarter?

I love the JQ, I have been here most of my life since I left school at 16. We are a family, a very talented family of casters, polishers, setters, bullion dealers, stone dealers/cutters, enamellers, watchmakers, engravers and of course goldsmiths and silversmiths. We have to preserve that.

We are very excited to be hosting the exhibition on the 26th October.

For further information on the School of Master Jewellers please visit their website